What sets me apart as a commercial photographer is my strategic approach. Photography isn’t just about pressing the shutter at the right moment — it’s about understanding what the images need to do. My background in both photography and the wider creative industry means I help clients look at their image needs through a commercial lens. Before we ever pick up a camera, I take time to understand your goals, audience, and where these images will be used — whether that’s your website, a marketing campaign, social media, or investor materials.

Over the years, I’ve developed a process that’s smooth, relaxed, and — according to my clients — surprisingly enjoyable. I know most people feel a bit awkward in front of a camera, which is why I focus on making the experience easy and stress-free. My clients often tell me how relaxed they felt during the shoot, and how much they actually enjoyed the session — even those who started off dreading it. That’s something I take real pride in.

My photography style is clean, modern, and natural. I use natural light wherever possible, and subtle studio lighting when it helps elevate the image — always with a light touch that keeps things looking authentic. I want you to look like the best version of yourself, not like someone completely different. The result? Striking, high-quality images that reflect who you are and what you do.

I shoot on location across Cardiff and South Wales, and often travel further afield for clients in Bristol, Birmingham, and London. For actor headshots, I use a mix of location and studio setups depending on the look we’re going for. Corporate headshots are usually done at the client’s HQ, with a professional setup tailored to the brand. Lifestyle photography is always shot on location — in environments that feel real and tell the right story about you or your business.

I’ve built long-term relationships with many of my clients, who return year after year as their teams grow or their brand evolves. That trust means a lot to me. I’m not just showing up to take photos — I’m here to help you communicate more clearly and confidently through strong visuals.

If you’re looking for a photographer in Cardiff who will guide you through the process and deliver images that feel like you — relaxed, professional, and full of personality — let’s chat. I’ll work closely with you from the first conversation to the final delivery, ensuring you feel confident every step of the way.

No jargon. No awkward poses. Just great photography and a smooth, supportive experience from start to finish.

Whether you’re building a new brand, updating your website, launching a product, or just need a set of standout portraits, I’d love to help. Get in touch to discuss your project, ask any questions, or simply find out more about how I work.